It re-presents the world as a warehouse of potential objects of consumption, and individual life as a perpetual search for bargains; its purpose is presented as maximal consumer satisfaction, and life success as an increase in each individual’s own market value.
Zygmunt Bauman, Happiness in a society of individuals (2008).
Alex Frost’s art captures an optimised and energised life ‘on-the-go’. Whether making objects for a gallery or producing videos for online circulation the life he encapsulates is one where consumption rules all life.
Alex Frost is an artist based in London. He has exhibited at the 2009 Venice Biennale, Tate (St Ives), Catriona Jefferies Gallery (Vancouver), The Modern Institute (Glasgow), Dundee Contemporary Arts, Milton Keynes Gallery, Studio Voltaire (London), Fruitmarket (Edinburgh), Glasgow Museum of Modern Art, Kunstbuero (Vienna) and Frieze Sculpture Park (London).
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